Best Spring 2013 campaigns: Akris

Every season I look forward to the new campaigns. It’s always such an exciting moment to see the images and think of the idea behind each story. Last year I liked so many that I had to pick the best of the best and combine them in one post instead of spreading the joy of visual pleasure over weeks of blogging space.

Sadly, it’s no longer the case as the quality of the imagery seems to be going down. Perhaps, this is just me, but I can’t help feeling disappointed pretty much every time I see something new. I cannot understand why it is so important for some companies to hire a famous photographer who seems to be more concerned with his fee rather than the concept or a model who doesn’t have the face or emotions to portrait the beauty of the collection. I also absolutely cannot understand the need to keep using old Versace campaign as a template for the new ones – last year it was Cavalli, this time Balenciaga decided to adopt the same approach to creativity and picked Versace Spring 1993 ads.

As a result I chose the favourites and decided to create a post for every single one of them. Hermes was the first one and today it’s Akris – simple, radiant and elegant reflection of beauty.

Photo source: Akris Spring/Summer 2013 campaign